Curated Brands
A showcase of South Asian heritage — brands that blend traditional craft with modern design sensibility.
Fashion
Ofrida
We at OFRIDA are inspired by a universal theme of abstract expressionist movement. Through these hand-painted stories - our clothing celebrates the individual in totality - YOU - who is a movement in herself. Complete. Free. & Ever expanding. We hope you like•love•wear the outfit as much we loved creating it for you.
Denim Darzi
Denim Darzi is an India-based sustainable fashion brand founded by Rupali Mukherjee, transforming pre-loved denim and factory surplus into handcrafted sarees, kurtas, dhotis, jackets, and more. Rooted in the belief that denim never dies, each one-of-a-kind piece blends traditional Indian craftsmanship with modern streetwear sensibilities - upcycled, slow-made, and stitched with soul.
Huts and Looms
Huts and Looms is an India-based handloom brand offering pure handwoven sarees, blouses, and kurta sets in fabrics like cotton, silk, linen, and mul mul. Founded by Jaya and Tufan Saha, the brand works directly with Indian weaving communities, bringing centuries-old craftsmanship to the modern Indian woman through contemporary designs and sustainable, slow-crafted fashion.
Ofrida
We at OFRIDA are inspired by a universal theme of abstract expressionist movement. Through these hand-painted stories - our clothing celebrates the individual in totality - YOU - who is a movement in herself. Complete. Free. & Ever expanding. We hope you like•love•wear the outfit as much we loved creating it for you.
Denim Darzi
Denim Darzi is an India-based sustainable fashion brand founded by Rupali Mukherjee, transforming pre-loved denim and factory surplus into handcrafted sarees, kurtas, dhotis, jackets, and more. Rooted in the belief that denim never dies, each one-of-a-kind piece blends traditional Indian craftsmanship with modern streetwear sensibilities - upcycled, slow-made, and stitched with soul.
Huts and Looms
Huts and Looms is an India-based handloom brand offering pure handwoven sarees, blouses, and kurta sets in fabrics like cotton, silk, linen, and mul mul. Founded by Jaya and Tufan Saha, the brand works directly with Indian weaving communities, bringing centuries-old craftsmanship to the modern Indian woman through contemporary designs and sustainable, slow-crafted fashion.
Accessories
Dhaaga Life
Dhaaga Life is an India-based accessories brand offering handcrafted bags, potlis, clutches, and jewelry — all made by women artisans working from home. Founded by homemaker-turned-entrepreneur Usha Borda, the brand is rooted in women empowerment, sustainable craftsmanship, and ethical employment, blending traditional artistry with modern style.
Ruhaniyat by Dugran
At Ruhaniyat By Dugran, we believe that jewellery is more than just an accessory; it is a statement, an expression of individuality, and a symbol of cherished moments. Our dedication to craftsmanship is at the heart of every piece we create. Each design is meticulously crafted by our skilled artisans, blending traditional techniques with contemporary innovation to produce jewellery that transcends time.
The Purple Sack
The Purple Sack is a contemporary accessories label known for handcrafted handbags that blend timeless craftsmanship with playful individuality. Founded by NIFT graduate Tanvi Gupta, the brand was born out of a passion for creating bags that are not just carriers, but statements of style, vibrancy, and ease.
The Tan Clan
In a world of fast fashion and fleeting trends, The Tan Clan stands as a beacon of individuality and timeless elegance. Our handcrafted clutches are a celebration of the unique beauty of every woman, crafted with love and designed to empower. Discover the art of individuality with The Tan Clan and wear your own kind of beauty.
Dhaaga Life
Dhaaga Life is an India-based accessories brand offering handcrafted bags, potlis, clutches, and jewelry — all made by women artisans working from home. Founded by homemaker-turned-entrepreneur Usha Borda, the brand is rooted in women empowerment, sustainable craftsmanship, and ethical employment, blending traditional artistry with modern style.
Ruhaniyat by Dugran
At Ruhaniyat By Dugran, we believe that jewellery is more than just an accessory; it is a statement, an expression of individuality, and a symbol of cherished moments. Our dedication to craftsmanship is at the heart of every piece we create. Each design is meticulously crafted by our skilled artisans, blending traditional techniques with contemporary innovation to produce jewellery that transcends time.
The Purple Sack
The Purple Sack is a contemporary accessories label known for handcrafted handbags that blend timeless craftsmanship with playful individuality. Founded by NIFT graduate Tanvi Gupta, the brand was born out of a passion for creating bags that are not just carriers, but statements of style, vibrancy, and ease.
The Tan Clan
In a world of fast fashion and fleeting trends, The Tan Clan stands as a beacon of individuality and timeless elegance. Our handcrafted clutches are a celebration of the unique beauty of every woman, crafted with love and designed to empower. Discover the art of individuality with The Tan Clan and wear your own kind of beauty.
Food
Ladoo Basket
At Ladoo Basket, our ladoos blend traditional flavors with health benefits. Crafted from premium ingredients like dried fruits, seeds, and nuts, each ladoo is designed to delight and nourish. Our goal is to bring the sweetness of India to your doorstep. Each sweet is made fresh and delivered with a personal touch, ensuring authentic taste and satisfaction.
The 1970 Shop
We grew up in homes where the kitchen wasn’t just for cooking - it was where stories were told, festivals were planned, and plates were magically refilled before you could say “Bas, ho gaya!” At The 1970 Shop, we believe snacks/sweets should feel just like that - comforting, familiar, and how maa used to serve them.
Ladoo Basket
At Ladoo Basket, our ladoos blend traditional flavors with health benefits. Crafted from premium ingredients like dried fruits, seeds, and nuts, each ladoo is designed to delight and nourish. Our goal is to bring the sweetness of India to your doorstep. Each sweet is made fresh and delivered with a personal touch, ensuring authentic taste and satisfaction.
The 1970 Shop
We grew up in homes where the kitchen wasn’t just for cooking - it was where stories were told, festivals were planned, and plates were magically refilled before you could say “Bas, ho gaya!” At The 1970 Shop, we believe snacks/sweets should feel just like that - comforting, familiar, and how maa used to serve them.
Home
Ellementry
Inspired by our love for handmade artistry, I started Ellementry to bring that expertise and international standard to the Indian audience. All of the products we craft are sustainable and follow the belief that 'what looks good, should also do good'. At Ellementry, each of our products blends form and function expressing love for the environment and making your every day beautiful.
INKA
INKA is a New Delhi-based home and lifestyle brand rooted in the art of hand block printing, blending Indo-French design heritage with the skill of Indian artisans. From intricately printed bath and table linens to hand-designed porcelain tableware and fragrances, each piece is crafted with azo-free colors and a commitment to conscious, small-batch production.
Kaunteya
Kaunteya — named after the legendary hero of the Mahabharata — is a premium Indian tableware brand bringing India's rich heritage to life on fine bone china, Kansa bronze, and pure silver. Each piece is silk-screen printed, hand-decorated, and finished with 24K gold, transforming everyday dining into heirloom-worthy art.
PaperMe
At PaperMe, we are more than just a retail business. We are the extension of a third generation legacy that began with Ratan Papers in 1992. With a passion of creativity and a commitment to sustainability, we have evolved into a brand that offers handcrafted products in the realms of gifting and decor.
Ellementry
Inspired by our love for handmade artistry, I started Ellementry to bring that expertise and international standard to the Indian audience. All of the products we craft are sustainable and follow the belief that 'what looks good, should also do good'. At Ellementry, each of our products blends form and function expressing love for the environment and making your every day beautiful.
INKA
INKA is a New Delhi-based home and lifestyle brand rooted in the art of hand block printing, blending Indo-French design heritage with the skill of Indian artisans. From intricately printed bath and table linens to hand-designed porcelain tableware and fragrances, each piece is crafted with azo-free colors and a commitment to conscious, small-batch production.
Kaunteya
Kaunteya — named after the legendary hero of the Mahabharata — is a premium Indian tableware brand bringing India's rich heritage to life on fine bone china, Kansa bronze, and pure silver. Each piece is silk-screen printed, hand-decorated, and finished with 24K gold, transforming everyday dining into heirloom-worthy art.
PaperMe
At PaperMe, we are more than just a retail business. We are the extension of a third generation legacy that began with Ratan Papers in 1992. With a passion of creativity and a commitment to sustainability, we have evolved into a brand that offers handcrafted products in the realms of gifting and decor.
Wellness
Boond
Boond Fragrances is a Kannauj-based artisanal fragrance brand on a mission to revive the ancient art of Indian perfume making. Their GI-tagged collection of natural perfume oils (attars), handcrafted incense cones, and pure rose water is made using traditional techniques like Deg-Bhapka distillation — chemical-free, sustainable, and crafted by local artisans from pure, locally sourced ingredients.
Boond
Boond Fragrances is a Kannauj-based artisanal fragrance brand on a mission to revive the ancient art of Indian perfume making. Their GI-tagged collection of natural perfume oils (attars), handcrafted incense cones, and pure rose water is made using traditional techniques like Deg-Bhapka distillation — chemical-free, sustainable, and crafted by local artisans from pure, locally sourced ingredients.
Emerging Brands
Fresh voices, timeless craft.
Consie Aangan
A special corner of Consie, Aangan is our curated courtyard—where every piece is handpicked by us in close collaboration with local artisans. This collection reflects the relationships we've built on the ground and the artistry that inspires us most, rooted in trust, craftsmanship, and quality.
Missy Co
The Missy Co is a Mumbai-based contemporary western wear brand designed for bold, confident women. From vibrant printed dresses and co-ord sets to swimwear and statement tops, our collections are made for real women in sizes XS to 5XL — because great style has no size limit. Whether you're dressing for brunch, the beach, or a night out, we've got you covered.
Mitali Jain
Mitali Jain is a luxury jewelry house based in Jaipur, Rajasthan. We curate effortless pieces, that are minimal and contemporary, keeping in mind the style of millennial women. We believe jewelry is an integral part of a woman’s wardrobe, which is why we focus on creating timeless pieces that are fluent to carry.
Nani's Kitchen
At Nani's Kitchen, we take pride in crafting the finest ladoos that celebrate the essence of Indian sweets. Rooted in tradition and made with love, our ladoos are prepared using high-quality ingredients, authentic recipes, and a touch of innovation to bring you the perfect blend of flavor and nostalgia.
Tarot by Shikha
Discover healing, divination, and transformation at Tarot by Shikha. With over 10 years of experience and 1000+ happy clients worldwide, Shikha Singh combines ancient wisdom, intuitive insights, and ethical energy work to help you break patterns, overcome challenges in love, finances, or trauma, and realign with your highest self.
Tea&Dove - Riwayat
"Riwayat" means story, tradition, heritage. This collection reimagines Indian craftsmanship for the modern era — where Jaipuri tie-and-dye patterns dance on silk jumpsuits, handworked lace becomes Indo-Western elegance, and every shimmer honors the past while celebrating the present. For the woman who carries her heritage with pride and her style with confidence. Riwayat - Tradition, Reimagined.
Thithilii
Thithilii believes that every woman has the right to feel and look beautiful. Our clothing is meticulously created to accommodate every body shape while emphasizing the unique traits that make each woman beautiful. As an environmentally conscious firm, we are dedicated to reducing our carbon footprint through sustainable production practices such as the use of ecologically friendly materials and recyclable procedures. We take pride in offering fashionable, ethical, and ecological apparel options that represent our clients' ideals. Our goal is for every woman to feel at ease and confident in her own skin.
Consie Aangan
A special corner of Consie, Aangan is our curated courtyard—where every piece is handpicked by us in close collaboration with local artisans. This collection reflects the relationships we've built on the ground and the artistry that inspires us most, rooted in trust, craftsmanship, and quality.
Missy Co
The Missy Co is a Mumbai-based contemporary western wear brand designed for bold, confident women. From vibrant printed dresses and co-ord sets to swimwear and statement tops, our collections are made for real women in sizes XS to 5XL — because great style has no size limit. Whether you're dressing for brunch, the beach, or a night out, we've got you covered.
Mitali Jain
Mitali Jain is a luxury jewelry house based in Jaipur, Rajasthan. We curate effortless pieces, that are minimal and contemporary, keeping in mind the style of millennial women. We believe jewelry is an integral part of a woman’s wardrobe, which is why we focus on creating timeless pieces that are fluent to carry.
Nani's Kitchen
At Nani's Kitchen, we take pride in crafting the finest ladoos that celebrate the essence of Indian sweets. Rooted in tradition and made with love, our ladoos are prepared using high-quality ingredients, authentic recipes, and a touch of innovation to bring you the perfect blend of flavor and nostalgia.
Tarot by Shikha
Discover healing, divination, and transformation at Tarot by Shikha. With over 10 years of experience and 1000+ happy clients worldwide, Shikha Singh combines ancient wisdom, intuitive insights, and ethical energy work to help you break patterns, overcome challenges in love, finances, or trauma, and realign with your highest self.
Tea&Dove - Riwayat
"Riwayat" means story, tradition, heritage. This collection reimagines Indian craftsmanship for the modern era — where Jaipuri tie-and-dye patterns dance on silk jumpsuits, handworked lace becomes Indo-Western elegance, and every shimmer honors the past while celebrating the present. For the woman who carries her heritage with pride and her style with confidence. Riwayat - Tradition, Reimagined.
Thithilii
Thithilii believes that every woman has the right to feel and look beautiful. Our clothing is meticulously created to accommodate every body shape while emphasizing the unique traits that make each woman beautiful. As an environmentally conscious firm, we are dedicated to reducing our carbon footprint through sustainable production practices such as the use of ecologically friendly materials and recyclable procedures. We take pride in offering fashionable, ethical, and ecological apparel options that represent our clients' ideals. Our goal is for every woman to feel at ease and confident in her own skin.