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JODI
Two women wearing floral dresses standing in a decorative interior setting.
JODI
Woman wearing a floral robe with blue and red designs on a white background
JODI
JODI logo

JODI

JODI is an India-based design studio and marketplace founded in 2014 by longtime friends Gauri Verma and Karuna Laungani. We are an Indian high-street, slow fashion brand that is inspired by our shared love for craft, culture, fashion and travel.
About JODI

About the Brand

Founded in 2014, JODI is an India-based fashion label designing ready-to-wear for women and men, with a range of accessories that feature bold colours and graphic prints.

JODI injects a sense of humour into everything it does. We proudly create our own distinct #jodiprints. The brands ethos is to give a new lease of life to the fading handicraft culture of India.

JODI the name is derived from the word ‘pairs’. Both founders are part of a set of twins. JODI also signifies the pairing of print and colour.

In addition to our online store, we also have a non-virtual, real life shop in Mumbai, Pune and Delhi, India. If you’re nearby, come and see us, say hi, and check out our latest offerings.

JODI. Keeping it colourful since 2014.