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Woman wearing a green dress with floral and animal patterns on a white background
Two women wearing white outfits with floral patterns in a decorative interior setting.
Woman wearing a blue floral shirt standing in a green outdoor setting
Woman wearing a floral robe with blue accents on a white background
Two women wearing white tops with floral patterns against a purple background
JODI logo

JODI

JODI is an India-based design studio and marketplace founded in 2014 by longtime friends Gauri Verma and Karuna Laungani. We are an Indian high-street, slow fashion brand that is inspired by our shared love for craft, culture, fashion and travel.
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Woman wearing a striped shirt over a purple dress with a patterned bag against a beige curtain.

Koyal Shirt

$136.00
Woman wearing a white shirt against a beige background

Saras Shirt

$96.00
Woman wearing a striped shirt with floral embroidery and dark pants against a beige curtain.

Kunj Handloom Shirt

$175.00
Woman wearing a white dress with blue floral embroidery against a beige background

Kunj Handloom Dress

$271.00
Woman wearing a sleeveless embroidered top and pants against a beige curtain background

Saras Handloom Denim Waistcoat

$191.00
Person wearing a beige outfit with blue floral embroidery against a beige curtain background

Saras Handloom Denim Jacket

$271.00
Beige pants with blue floral embroidery worn by a person on a beige background

Saras Handloom Denim Trousers

$223.00
Woman wearing a blue dress with a pattern against a beige background

Tara Day Dress

$143.00
Woman wearing a blue sleeveless dress with a leaf pattern against a beige background

Tara Panelled Dress

$159.00
Woman wearing a blue floral dress against a beige background

Tara Dress

$159.00
Woman wearing a blue patterned suit against a beige background

Tara Blazer Set With Corsage

$247.00
Person holding a purple tote bag with floral design against a beige background

Morni Multiprint Tote Bag

$128.00
Person holding a large green and white checkered bag with striped handles.

Pakhi Tote Bag

$128.00
Colorful fabric scrunchie on a textured gray surface

Pakhi Scrunchie

$13.00
Striped fabric scrunchie on a textured gray background

Pihu Scrunchie

$13.00
Blue plaid scrunchie on a textured gray surface

Tara Scrunchie

$13.00
Red flower-shaped hair scrunchie on a textured gray background

Lali Scrunchie

$13.00
About JODI

About the Brand

Founded in 2014, JODI is an India-based fashion label designing ready-to-wear for women and men, with a range of accessories that feature bold colours and graphic prints.

JODI injects a sense of humour into everything it does. We proudly create our own distinct #jodiprints. The brands ethos is to give a new lease of life to the fading handicraft culture of India.

JODI the name is derived from the word ‘pairs’. Both founders are part of a set of twins. JODI also signifies the pairing of print and colour.

In addition to our online store, we also have a non-virtual, real life shop in Mumbai, Pune and Delhi, India. If you’re nearby, come and see us, say hi, and check out our latest offerings.

JODI. Keeping it colourful since 2014.