JODI
JODI is an India-based design studio and marketplace founded in 2014 by longtime friends Gauri Verma and Karuna Laungani. We are an Indian high-street, slow fashion brand that is inspired by our shared love for craft, culture, fashion and travel.
About the Brand
Founded in 2014, JODI is an India-based fashion label designing ready-to-wear for women and men, with a range of accessories that feature bold colours and graphic prints.
JODI injects a sense of humour into everything it does. We proudly create our own distinct #jodiprints. The brands ethos is to give a new lease of life to the fading handicraft culture of India.
JODI the name is derived from the word ‘pairs’. Both founders are part of a set of twins. JODI also signifies the pairing of print and colour.
In addition to our online store, we also have a non-virtual, real life shop in Mumbai, Pune and Delhi, India. If you’re nearby, come and see us, say hi, and check out our latest offerings.
